Nestea Boba Launching
Nestea
Nestea Boba Launching
Nestea is owned by the Nestlé S.A. Group. Backed by Nestlé’s global distribution network and reputation for quality, Nestea maintains a strong position in the instant tea segment, becoming a familiar brand in Vietnamese households and beverage outlets.
Industry Type
Beverage / FMCG
The Goal
- Enhance awareness of the new product Nestea Boba.
- Encourage product experience and conversation among young audiences.
Achievement
21
TikTok Videos
2
Facebook Posts
27K
Engagement
20
Million Views
The Story
The campaign introduced Nestea Boba through diverse influencer collaborations—from food reviewers to beauty creators. With creative TikTok content and relatable storytelling, the brand successfully captured Gen Z’s curiosity and boosted engagement.
Our Services
- Influencer strategy across macro, micro, and nano tiers.
- Creative content planning for TikTok and Facebook.
- Community engagement and seeding to amplify conversations.
