Unique Digital Communication
VPBank
Unique Digital Communication
VPBank is one of Vietnam’s leading joint-stock commercial banks (est. 1993). Over nearly 30 years, it has become one of the largest and fastest-growing banks in the Vietnamese banking system.
Industry Type
Banking / Financial
The Goal
- Strengthen connection with digital users.
- Promote QR and ShopQR payment services.
- Enhance engagement through creative digital content.
Achievement
1.5M
Views
42K
Engagement
3
TVCs
The Story
UNO helped VPBank expand its digital reach through creative social campaigns highlighting the ease of QR payments and POS setup. By featuring relatable daily-life scenarios and business contexts, the campaign reinforced VPBank’s image as a forward-thinking, customer-centric bank.
Our Services
- Developed social content for the “QR Top Transaction” campaign.
- Conceptualized and produced 3 TVCs for the ShopQR launch.
- Enhanced brand connection and digital engagement across platforms.
