Belcube Cheese Campaign
Belcube
Belcube Cheese Campaign
La Vache qui rit (The Laughing Cow) is a globally renowned processed cheese brand from France (Bel Group), known for its iconic wedges and smiling cow logo. The campaign focused on educating families about daily nutrition and reinforcing cheese as a smart, everyday choice for kids.
Industry Type
Dairy / Nutrition
The Goal
- Increase awareness of the nutritional benefits of cheese.
- Encourage daily consumption among Vietnamese families.
Achievement
315K
Engagement
302K
Views
34K
Buzz
The Story
Despite strong market share, Con Bò Cười needed to strengthen perception as nutritious for children. The campaign used expert-led content, social storytelling, and livestreams to educate families on cheese’s health benefits—reaffirming its role as a daily essential.
Our Services
- Collaborated with nutrition experts to build credibility.
- Developed macro & micro social content to enhance engagement.
- Produced livestreams and community seeding to drive awareness and trust.
