Kusto Home PR Branding
Kusto Home
Kusto Home PR Branding
Kusto Group is a diversified international investment holding company headquartered in Singapore. Active across construction, real estate, agriculture, oil & gas, and retail, the group drives Kusto Home’s premium property developments in Vietnam.
Industry Type
Real estate
The Goal
- Maximize target audience awareness.
- Drive consideration for the Diamond Island project.
Achievement
27M
Impressions
10M
Engagement
120%
KPI target
The Story
Despite Diamond Island’s success as a luxury project, consumer awareness remained limited. The campaign strengthened Kusto Home’s presence with social, PR, and media strategies—expanding visibility and inspiring audience consideration.
Our Services
- Developed IMC strategy from social connection via talkshow production and a wide display ad network to PR, enhancing awareness for Kusto property and the new project.
- Applied a branding-to-conversion approach, leveraging awareness data for lead generation (and vice versa).
- Created PR angles/storylines to maximize media exposure to the right target audience and achieve high ROI.
- Provided media support to gain mass awareness and conversion.
