Colgate MaxFresh Level Up Your Confidence
Colgate
Colgate MaxFresh Level Up Your Confidence
Colgate is the flagship oral care brand of Colgate-Palmolive (US). Founded in 1806, Colgate is the world’s No.1 toothpaste brand with core products spanning toothpaste (e.g., Colgate Total, Optic White), toothbrushes, and mouthwash.
Industry Type
Oral Care
The Goal
- Build high relevancy with the young new generation.
- Outstand Colgate MaxFresh’s competitor (Closeup) and leave a strong imprint in the target mindset.
Achievement
100K
Submissions
1M
Views
30K
Shares
450%
KPI Target
5K
Participants (concert)
The Story
Big Idea: “Level Up Your Confidence” — a reality singing competition that encouraged people to step out of their comfort zone and experience MaxFresh in an exciting, talent-driven format.
Our Services
- Social & Digital planning and management to boost awareness, engagement, and leads.
- KOL collaboration: booking and managing Tier-1 celebs & “Singer” category KOLs.
- MaxFresh bus tour and university singing tour to create real-life customer experiences.
- Social community seeding.
