Lavie AI 2.0
La Vie
Lavie AI 2.0
La Vie is a trusted bottled water brand in Vietnam, known for its natural mineral water sourced from pristine underground reserves. The brand promotes a healthy, refreshing lifestyle through creative and relatable digital experiences.
Industry Type
Beverage / FMCG
The Goal
- Build brand awareness through digital interaction.
- Strengthen engagement with young audiences.
Achievement
145K
Engagement
15K
Buzz
36
Communities
The Story
The campaign introduced “Trợ Lý Chút Yên – AI 2.0,” a witty digital assistant embodying La Vie’s calm and natural energy. By tapping into viral meme culture and relatable social content, the campaign drove strong awareness and engagement among Gen Z audiences.
Our Services
- Developed creative direction and humorous content strategy.
- Designed digital activation and community engagement plan.
- Managed social seeding across online communities.
