360° Night Chill
Diana
360° Night Chill
Diana is a leading Vietnamese feminine care brand founded in 1997. Now a member of the Unicharm Group (Japan), Diana is known for the slogan “It’s great to be a girl!” and quality lines such as Diana Sensi and Super Night.
Industry Type
Feminine Care
The Goal
- Raise awareness and trial for Diana Night Pants among Gen Y & Gen Z.
- Highlight key functions: “360° anti-leakage” and “No stuffy” comfort.
- Drive conversations and engagement on TikTok.
Achievement
26M
Engagement
+1,100
Products Sold
73
Videos
5
Livestreams
The Story
The campaign introduced Diana Night Pants through relatable TikTok activities, highlighting comfort and confidence for women “even on those days.” Dance challenges, vlogs, and influencer reviews effectively boosted awareness and product trial.
Our Services
- TikTok strategy and creative concept development.
- KOL collaborations and dance challenge activation.
- Video content production and livestream management.
- Performance tracking and community engagement.
