Limitless Laughter Tết
Mirinda
Limitless Laughter Tết
Mirinda is a globally renowned fruit-flavored carbonated soft drink brand (PepsiCo). Playful by nature, the brand champions humor and positivity with youthful, relatable campaigns that spark joy and laughter.
Industry Type
Beverage / FMCG
The Goal
- Drive sales during Tết.
- Stand out among seasonal campaigns.
- Boost brand awareness and engagement.
Achievement
7M
Video Views
278K
Shares
+18%
Revenue Growth
+2.1%
Market Share
6.4M
Stickers Downloaded
The Story
Big idea: Limitless Laughters — turning laughter into the new currency. Lucky laughers received gifts from Mirinda instead of lucky money. Zalo was the key platform, using branded sticker packs to showcase different nuances of laughter and fuel social sharing.
Our Services
- Developed the social strategy to promote TVC and Zalo stickers.
- Built idea, concepts, and content directions for KOLs.
- Managed influencer booking (e.g., Huỳnh Lập, Lê Dương Bảo Lâm) and micro KOLs across social channels.
- Executed social community seeding.
