Free Fire Max
Garena
Free Fire Max
Garena is a leading technology and digital entertainment company from Singapore (Sea Limited’s gaming arm), renowned as a major publisher and developer of online and mobile games like Free Fire and Arena of Valor, and a key driver of Esports.
Industry Type
E-Sport
The Goal
- Re-engage former players.
- Recruit new users to expand the community.
Achievement
215%
KPI Exceeded
5M
YouTube Views
#FreeFireMax
Top Trending TikTok Challenge
The Story
Free Fire is a well-known title in Vietnam. However, Garena faced declining new-user entries and growing lapsers (quitters). UNO was chosen to address the challenge with a campaign designed to reignite interest and attract new players.
Our Services
- Conducted user and market research to identify insights.
- Built the full campaign concept and media strategy.
- Activated influencers to encourage participation and conversion.
- Produced key visuals, TVC, and social media assets.
